What I do
I help software companies create and implement pricing strategies that reflect the value of their offerings, align with their product strategy, drive their business goals, and set them apart from the competition. Whether it's software licenses, SaaS, PaaS, IaaS, or any other pricing model, I've got you covered — I've worked with them all.
Most commonly, I help my clients with:
Pricing strategy
Designing a new pricing strategy, including packaging, price structure, and discounting.
Price realization
Making discounting more strategic and building pricing discipline across go-to-market (GTM) channels.
Price level calibration
Optimizing product price points to maximize revenue, product adoption, or customer retention.
New launches
Developing a comprehensive, data-driven pricing strategy for new offerings or business models.
Pricing diagnostics
Analyzing your current pricing strategy and price realization to identify and size pricing opportunities.
Competitive benchmarking
Tracking your competitive pricing position and staying ahead of the market.
Pricing process
Ensuring your pricing organization, tools, and processes enable efficient, well-informed decision-making.
CPQ implementation
Defining comprehensive pricing requirements for a new CPQ (quoting) tool and price-list implementation.
