-
32 Projects Completed
-
18 Happy Clients
-
14 Years of Experience
-
19,478 Cups of Coffee
About Me
I'm a freelance pricing consultant with more than 14 years of experience in tech pricing. I've worked for leading international software companies, large and small, and I'm here to sprinkle some magic on your pricing strategy with approaches battle-tested at dozens of SaaS companies.
- Name:
- Pavel Storozhuk
- Location:
- Frankfurt, Germany
- LinkedIn:
- linkedin.com/in/pavstor
- Email:
- [email protected]
-
Tech
-
Music
-
Travel
-
Sports
What I do
I help software companies create and implement pricing strategies that reflect the value of their offerings, align with their product strategy, drive their business goals, and set them apart from the competition. Whether it's software licenses, SaaS, PaaS, IaaS, or any other pricing model, I've got you covered — I've worked with them all.
Most commonly, I help my clients with:
-
Pricing strategy
Designing a new pricing strategy, including packaging, price structure, and discounting.
-
Price realization
Making discounting more strategic and building pricing discipline across go-to-market (GTM) channels.
-
Price level calibration
Optimizing product price points to maximize revenue, product adoption, or customer retention.
-
New launches
Developing a comprehensive, data-driven pricing strategy for new offerings or business models.
-
Pricing diagnostics
Analyzing your current pricing strategy and price realization to identify and size pricing opportunities.
-
Competitive benchmarking
Tracking your competitive pricing position and staying ahead of the market.
-
Pricing process
Ensuring your pricing organization, tools, and processes enable efficient, well-informed decision-making.
-
CPQ implementation
Defining comprehensive pricing requirements for a new CPQ (quoting) tool and price-list implementation.
Why you should work with me
You are a growing company in need of pricing help. You understand pricing is crucial, but don't know how to get it right or what you're missing. Hiring someone full-time would be overkill, and bringing in the big consulting firms would blow a hole in your budget — and likely your timeline, too. Sounds familiar?
That's where I come in. With straightforward quantitative and qualitative methods and real-world experience, I help clients understand their pricing challenges, and I offer practical, easy-to-implement solutions. My strategies have been battle-tested and proven effective during my time owning pricing at world-class software companies.
And I don't walk away once the initial work is done. I support my clients continuously during rollout, assist with implementation challenges, and make necessary course corrections along the way. Pricing is a journey, not a destination. It involves defining a pricing strategy, measuring its effectiveness, and iterating as needed. The tech market is constantly changing, and so are the parameters of your pricing model. Staying ahead of the curve is a prerequisite for success.
Clients I helped
And a dozen small startups…
Ready to rock & roll?
Are you a growing tech company looking to level up your pricing? You're in the right place. Let's build a pricing strategy that helps your business grow. I'm only two clicks away (yes, I counted)!
